Most advertising is typically done online these days and many businesses fail to recognise how important print based marketing still is. People might see it as just an extra cost or even as completely ineffective. In our opinion, printing is a fundamental part of business and especially print based marketing. Printing gives you another advertising opportunity that allows you to connect with customers both locally and on a face to face basis.

Whether you’re a builder looking for work or a shop pushing a promotion, printing can be a very effective marketing tool. Understanding the importance of advertising printing for business can help you to become much more efficient and help to grow your business and brand awareness.

Print marketing has the potential to achieve great things for your business, from increasing brand awareness to an increased revenue stream. Printing can easily adapt to a range of marketing purposes from brochures to posters and much more.

Printing allows you to target a much larger market; especially in the local area that you might be based. Flyers allows for mass market distribution meaning you can target a large audience without spending a great deal of money.  Marketing materials such as posters allows you to push your business, event you might be hosting or a promotion that you currently have on. Posters come in a range of sizes and can contain a lot of information whilst remaining engaging for the reader.

Items such as brochures can be delivered to customers, put out at events or even displayed in your workplace for potential customers to see. Brochures can be fully designed around your business and can be kept in same tone as your current branding. Printing is often overlooked by many businesses or self-employed individuals. In our eyes printing is a trick many people are missing. We believe it’s one of the best ways to help you attract customers quickly and to help promote existing customers to use you again. When you put a poster up in the town centre, imagine how many people will see it. That one poster could be seen by thousands of people or more.

Some of the top five reasons we believe that printing still works are:

• Accessibility– People can read it when and where they want to
• Long Lasting– Posters, brochures and other print based marketing is designed to be long lasting and highly durable
• Design– It can be fully designed around your requirements and contain any information that you might need it to
• Marketing– Printing is one of the easiest and most effective ways to market the service, promotions or products that you offer
• Distribution– Printed materials can be can be easily posted out, displayed around the local area or left in popular areas for people to pick up.